ViMarkets proprietary technology enables their community of Citizens to re-create their lives virtually through the purchase of Virsions. (Virtual 3D Assets) The retail marketplace for e-commerce is inefficient. Browsing has shifted from Desktop to mobile, worsening the already biggest threat to online retail commerce -Shopping Cart Abandonment – to a now $6.4 Trillion dollar problem.ViMarket is offering a solution beneficial to retailers, shoppers, developers and marketers, alike. Their solution is a hybrid of disruption to wish-lists, social influencer marketing, loyalty and rewards programmes, utilizing innovative new technology through the creation of new immersive experiences.The formation of ViMarket UK Ltd as a specialized service company, is the result of the exploration of high technological advancements in 3D content creation, virtual and augmented reality, artificial intelligence and machine learning. ViMarket visualize mankind’s purchase aspirations, by transforming the traditional 2D retail browsing experience into immersive VR, via editor and configured by Vimarket’s Station and Citizen builder tools.
The Problem of Shopping Cart Abandonment
A major obstacle that exists for today’s online consumer is the difficulty to conceptualize and experience online retail products, before making the decision to purchase. Brick & mortar retail has a real advantage. People love to touch, feel and experience when shopping. As a result, online retailers will eventually be competing for customer experience as opposed to price of products. The best indicator of this is the typically huge gap between online sales conversion rates and that of physical stores. This problem makes marketing and advertising challenging for retailers. A new opportunity that has arisen is via the rise of social media and online influencers that have enabled brands and organizations to market themselves effectively via product placement inside media, broadcasted to millions of followers and fans.
ViMarket is attempting to solve a trillion dollar marketplace problem, by bringing together developers and 3D content creators with tastemakers and influencers to provide merchant sponsors with a new form of advertising platform. To enable the ecosystem to flourish, it begins with content creation and directing 3D developers and modelling enthusiasts to a new type of commercialization.
ICO (VIT) Token Sale
Users purchase Ethereum based VITokens (VIT) which they use to acquire virtual goods and content from ViMarket. Virtual goods are sponsored by merchants should a user decide to purchase the real-life (RL) item after discovering it within a station. ViMarket RewardsTM allow users to earn VIT and discounts based on their activity on ViMarket. ViMarket generates revenue from the sale of VITokens and their purchase of content from the marketplace. In order to Kick-start the acquisition of virtual assets and development of ViMarket the company has announced a crowdsale of VITokens (VIT) allowing access to the Tokens at a discount from the expected retail price of the utility token. This ICO commences December 1st, with a limited Pre-Sale November 6th.