Ubex is a global decentralized advertising exchange, operating fully on the basis of neural networks with the use of blockchain and smart contracts. Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers. At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers. Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.

Blockchain-based smart contracts minimize participants’ risks

Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers. Their team consists of high-level professionals with extensive experience in areas of marketing, neural networks and blockchain. They perfectly know and understand all the advantages of these technologies, which they are able to apply effectively in order to achieve the maximum result in terms of advertisers’ budget efficiency and publishers ads revenues. The infrastructure developed by us will allow us to take the process of buying advertising and its economic efficiency to a new level.

MISSION

Their mission is to create a global, advertising ecosystem with a high level of mutual trust and maximum efficiency.
Maximizes
Advertisement purchasing efficiency through:
  • Self-learning neural networks, which leads to substantially better targeting and absence of necessity to spend on ad tests.
  • Transition to the Pay-Per-Result model of ad purchases.
  • Elimination of intermediaries between publishers and advertisers, which leads to lower commission rates.
Minimizes
Participants’ risks through the application of blockchain and smart contracts. Blockchain gives an opportunity to:
  • Track each target action and store the results in a database transparent for all participants.
  • Create trusted reputation ratings used by the neural core for advertisers and publishers.
  • Create mechanisms for guaranteeing mutual settlements (ESCROW, crypto factoring).
  • Tokenize ad spaces for publishers and pay in advance in UBEX Tokens.
  • Realize distributed data mining for consumer-related information used by the neural core.

 


For more information, visit the WEBSITE or read the Whitepaper.