In this article we will analyse Socialmedia market ICO. It is an interesting project with a great potential. We highly recommend you to analyse it.

 INTRODUCTION

In a world of rising digital content consumption where traditional media resources are losing their audience daily; brands and companies are increasing their digital marketing budgets.Nonetheless, reaching their target audience is tricky, nowadays.Recently, social media platforms like YouTube, Facebook, Instagram and Twitter have seen explosive growth, connecting over 3.03 billion people every day. As the amount of time spent online rises globally, consumer behavior changes.We are building SocialMedia.Market – the first decentralized ecosystem to discover, create, perform and analyze advertising campaigns with social media influencers across any social network.

Influencer Marketing challenges (problem definition)

Our team successfully launched more than 300 digital ad campaigns with different channels for 26 brands, during the last year. Of these ad campaigns, the best results were achieved by those supported by Influencer Marketing. However, this could be a misleading statistic as management of sponsored content created by bloggers consumed most of our time and resulted in unforeseen additional costs.In the current state, the influence advertising market is highly opaque and chaotic with no regulations and an army of agents and scammers. This causes inefficiency in pricing, while agent fees and fraud consume a large portion of the influencer’s revenue and the brands’ marketing budgets.

SOLUTION

Our experience solving difficulties and issues in creating advertising campaigns and developing interactions with Influencers, inspired us to create SocialMedia.Market – the first decentralized ecosystem to discover, create, perform and analyze advertising campaigns with social media influencers.
Blockchain technology will simplify integration, reduce fraud and costs for all market participants. It will create a 100% safe and transparent, competitive marketplace that will open opportunities for thousands of influencers and brands all over the globe, forming targeted audience exposure and engaging consumers in the most relevant and efficient ways. An open, agile platform will create a new generation of advertising, accessible to millions of new,up-and-coming influencers, startups and small businesses.

SocialMedia.Market’s objective is to establish a healthy ecosystem, where: influencers can easily access sponsorship for creating high-quality content, agencies get access to a constant stream of influencers and can concentrate their effort on testing new strategies and strengthening their expertise, advertisers get access to more relevant and efficient ways to engage consumers and consumers, ultimately, gain access to the high-quality content they desire.

TOKEN DISTRIBUTION

Social Media Tokens (SMTs) will be issued as ERC20 compatible tokens. Based on the number of tokens distributed during both sale phases, 15% more tokens will be issued for platform core functionality and 5% for partners and advisors. This will form the total amount of SMTs ever issued.

Token sale phase 1: 20% (phase hard cap 10.000.000 tokens);
Token sale phase 2: 60% (phase hard cap 30.000.000 tokens);

For more information about SocialMedia acces link whitepaper and Socialmedia.market.

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