Etheal is a blockchain company that intends to offer solutions to users of healthcare. The company argues that healthcare is broken and that the price of services is rising everywhere in the world. With more transparency, the industry could charge less and make a lot of its problems disappear. Using blockchain technology, Etheal plans to make healthcare affordable anywhere. Smart contracts will let people be able to pay for healthcare independently of where they are via the company. Using the company’s token, they can use the same type of currency all over the world. When the company completes its expansion all over the globe you will be able to receive medical treatment wherever you are with an easy way to pay for the service. Right now, Etheal is already working in two countries: Hungary and Brazil. The upcoming ICO will raise money enough for Etheal to expand to other 30 countries if the whole process is successfully done, Etheal will work from their platform, Doklist. The plan of the company is to use its platform to offer alternatives to inefficient and expensive healthcare. With the use of the Doklist platform and the HEAL tokens, the company plans to develop an ecosystem in which users, doctors and all of the actors involved in the proccess can interact. This way, a system with more transparency and cheaper services can be done. Advertisers can also use the platform, as well as researchers. ICO release a total of 100 million tokens, in three phases, first phase will start in march, where they will sell a 20 million of tokens to the crowd.
In 2013, they saw the launch of multiple startups aiming to provide an online profile for medical professionals, and online appointment booking for patients. What they did was easy:
● collect or buy a database of medical professionals,
● list physicians by 50 medical specialties,
● create lists by hand for the few hundred most popular medical treatments,
● raise $100m+ venture capital,
● hire a huge sales team, and try to sell online profiles for physicians,
● aggressively market the website to patients.
Their biggest challenge was retaining enough paid online medical profiles to create a viable ‘LinkedIn for Physicians’. One of the biggest players in this space, ZocDoc has a churn rate of around 50%, meaning 5 out of 10 doctors stop paying for their profile after 1 year, though they have raised $223M in venture capital, from investors specialized in evaluating the potential of business ideas.
Blockchain-based incentivized global list of health professionals and content platform, helping patients save $7,000-$50,000 on elective care costs: patients will be able to search for and book specialists from around the world, indexed by their areas of focus and treatment methods, and peer-reviewed in their native language. Patients will be able to search for care providers in a snap – even abroad if needed – with information on where a specific treatment is done with great care and without a waiting list. They will be able to save $7,000-$50,000 on elective treatments performed in foreign countries that don’t sacrifice quality of care . Thanks to their global blockchain-based incentivized platform patients will have near-perfect information about global medical care providers. 15% of any payment processed through Etheal will go to the Weekly Contributors Endowment Fund (WCEF), which is distributed back to patients and care providers contributing to the ecosystem on a weekly basis. The distribution ratio is based on the importance of the content they create and the positive feedback they get from trusted members of the community. Contributors will be able to automatically offer a portion of the tokens earned to charities and NGOs. They will also be able to display their donation preferences on their profile, which in turn will influence more people to donate.